"NZ born, LA based songwriter Sam McCarthy was driving home from a meditation retreat when Prince came on the stereo. Flooding his senses with exuberant pop music after 10-days of silence, McCarthy was hit with a fresh perspective:
“What caught me was the idea of one person, creating enjoyment for others by first creating it for themselves”.
This fresh dose of mental clarity punctuated by fearless pop has since alchemized into a slew of infectious singles under the moniker Boyboy.
Self-actualized and self-released, ’Boy’, ‘None Of Your Love’, ’Vices’ and ‘Daylight’ have already caught the attention of tastemakers across the board from Pigeons&Planes to Pitchfork. Gorilla VS Bear has called the tracks ’the most effervescent and infectious jams of the year’ while Pitchfork notes that it’s “refreshing to hear an artist reveling in self-acceptance.”
Durable, danceable and with a fresh live show, Boyboy and his bright pop sensitivity have an exciting 2017 to share”.